I designed the packages for an organic canned food brand, Garden Goods. This brand's target audience is people who prioritize health and wellness, and are concerned about the ingredients they consume. These readily preserved products make it easy for consumers to eat healthy no matter how busy their schedules are. You could find these products at stores such as Sprouts, Mother's Market, and Whole Foods. 

After establishing the target audience and the overall feel of the brand, I brainstormed different logo ideas. I wanted something clean and simple to appeal to my audience. I then created three labels in Illustrator.